Avoid having too many call-to-actions on the same page.
If a user flow is complicated, break it down into multiple steps, ideally with one
primary call-to-action in each step.
Explanation
The image shows a comparison between a user interface with too many calls to action on the same page and a user interface that breaks down a complicated user flow into multiple steps, with ideally one primary call to action in each step. The image suggests that the latter is a better approach to designing user interfaces.